Madison + Rodeo / Our Practices

Understand Him.
Reach Him.
Connect With Him.

Consumer strategy, experiences and partnerships built around the modern male consumer. Three practices that connect what your brand needs with what matters to him.

Work With Us

Selected Brand Experience

We’ve Been Here Before.

Automotive. Formula 1. Style. Personal care. Spirits. Technology. Design. Experience across these categories informs how we connect brands with the interests and lifestyle of the modern male consumer.

Bentley Ferrari Pasadena TAG Heuer Fenty Apple Porsche Casamigos Genesis Mielle Organics Maison ST Born To Roam Cozy

Mercedes-Benz Range Rover Microsoft Tito’s Handmade Vodka Roche Bobois Casa Azul Orgánico Tequila

Founder-Owned Brands

We Build For Brands. We Build Our Own, Too.

Our perspective also comes from ownership: developing products, shaping identities and making the decisions that bring a brand to life.

01

Rogers Pearson

Founder-Owned Brand

02

Muse + Nomad

Unisex Travel + Lifestyle

Selected past and current brand experience across projects, partnerships, campaigns and experiences. Founder-owned brands are presented separately.

Work With Madison + Rodeo

What Needs To Happen Next?

01 / CONSUMER STRATEGY

Understand Him.

You’re introducing a product, entering a market, or rethinking how your brand connects with men. Start with his interests, habits, and what gives your brand a place in his life.

02 / EXPERIENCES

Reach Him.

You need him to experience the brand. A launch, a destination, a product discovery, or a gathering built around something he cares about. Give him a reason to participate.

03 / PARTNERSHIPS

Connect With Him.

You want a place in the communities and conversations he values. We bring together the brands, creators, and cultural partners that make the connection relevant.

Bring the business objective. We’ll build the approach.